7 Best Places To Sell Your Watch Online

Are you trying to sell your watch online but aren’t sure which website to use? When selecting the best platform, there are many things to take into account, including commission costs, seller protection guidelines, and client reach. The top online marketplaces to sell your watch will be the focus of this guide, which will also include a detailed review of each platform’s selling capabilities, clientele, and reputation. After reading this article, you’ll be able to decide for yourself which online marketplace is the best for selling your watch.

Steps to Increase Your Chances of Selling Your Watch Online

Before deciding which platform to sell your watch on, it’s crucial to follow the steps below to enhance the likelihood that it will sell. If your watch is poorly photographed or you don’t answer questions from potential purchasers, none of the watch marketplaces will sell it for you.

Know the current market value.

It’s crucial to do your homework on what comparable watches now sell for before you put your watch up for sale. This will assist you in determining a suitable asking price for your watch and draw possible buyers. To assist in calculating the market value, you can use resources like online watch valuation tools, statistics from recent sales, or talking to a watch specialist.

If you want to determine the current market value of your watch, follow these steps:

1. Make sure you are comparing like with like by conducting a Google search for your precise watch model.
2. Look for watches that are not full sets if your watch does not come with a box or papers.
3. In order to avoid additional customs and duties, search for watches that are being sold domestically.
4. Find comparable watches for sale by using the applications and websites Watchrecon.com, Watchcharts.com, Watchmatrixpro.com, eBay, and Timezone365.com.

You can more accurately assess the watch’s current market value and establish a reasonable asking price for potential purchasers by following these steps.

Take good pictures

One of the most crucial talents to have when selling watches online is the ability to take high-quality photos. In the watch industry, impulsive purchases are rather popular, therefore having appealing pictures of your timepiece can significantly boost your chances of closing a deal.

If you want to take great pictures of your watch, follow these tips:

1. Choose the right time of day: The best time to take outdoor photos is during the first and last hours of the day when the sunlight is less harsh, and the reflection on the crystal is less distracting.
2. Use your cellphone: You don’t need a professional camera to take good watch photos. Modern cell phones often have high-quality cameras that can produce great results.
3. Find good lighting: Ensure you do so in a well-lit area when taking indoor photos. This will help showcase the watch’s details and make it more visually appealing.
4. Develop your style: If you plan on selling multiple watches, consider developing a consistent style for your photos. This can help build recognition for your brand and make your listings stand out from the competition.
5. Focus on the details: When taking pictures of the watch, make sure you capture clear images of the dial, case back, crown, bezel, bracelet or strap, buckle or clasp. Aim to provide at least ten photos that showcase these important features, which can help potential buyers make an informed decision when considering your watch.

These tips will help you take stunning pictures of your watch that will draw in customers and raise your chances of closing a deal.

Write a good description.

A excellent watch description gives a thorough and honest summary of the accessory. Along with important information like the reference number, condition, and whether or not the watch comes with a box and paperwork, it should list any flaws or problems the watch might have. Include information about how prospective purchasers can get in touch with you if they have any questions or concerns. Building trust with potential buyers by being open and thorough in your description will assist boost the chance of a successful sale.

When writing the description for your watch, be transparent and include all important details. Consider the following:

1. Mention any defects or issues: Include this information in the description if the watch does not run or has a cracked crystal. Being transparent about flaws can help avoid misunderstandings with potential buyers and build trust.
2. Include key details: The description should state the reference number, case size, the watch’s condition, whether it comes with a box and papers, and whether you are offering free shipping.
3. Provide a clear means of contact: If the platform you’re using to sell does allow you to share your email address, phone number, or social media accounts, it’s still a good idea to mention this information in your product description to make it easier for potential buyers to contact you.
4. Be detailed: Don’t leave out any important details or features of the watch. Provide as much information as possible to help buyers make an informed decision.

You may give potential customers more confidence in their choice to buy your watch by writing a thorough and straightforward description.

Be transparent and available to buyers.

Be ready to supply extra images or information upon request, and swiftly respond to any queries or requests from prospective purchasers. The likelihood of a successful sale will rise if you are open and communicative with prospective purchasers throughout the selling process.

Top Online Marketplaces for Selling Your Luxury Watch

Chrono24

The biggest online watch platform is Chrono24, which was established in 2003. With their most recent investment round being a Series C on August 11, 2021, the firm has reportedly raised a total of €180M in capital over six rounds, according to Crunchbase. With this substantial infusion of cash, Chrono24 should be able to enhance its platform and concentrate on giving vendors a better experience.

How to start selling on Chrono24

You must decide whether you want to sell watches on Chrono24 as an individual seller—in which case you can only post one watch—or as a dealer before selecting to sell watches there. If you decide to apply to become a dealer, you will have to provide documentation proving that you are in the watch-selling industry.

PROS

• The large customer base of buyers and sellers
• Availability of escrow service for secure transactions
• Established and reputable online platform
• Wide range of watches available for sale
• Ability to sell watches as an individual or as a dealer
• Strong online presence and brand recognition
• Provides a global reach for buyers and sellers
• Offers a convenient and easy-to-use platform
• Provides access to a vast network of potential customers.

CONS

• Some watches may not be in stock, leading to disappointment for potential buyers.
• Scammers use the site to take advantage of unsuspecting sellers
• Customer service could be improved to provide better support and assistance to users
• Dealers may have to pay higher commissions than individual sellers, which could be a disadvantage for some
• Possible need for more stringent seller verification processes to prevent fraudulent activities

The Fees for selling watches on Chrono24

Individual sellers just pay 6.5% when they sell a watch instead of a monthly fee. Dealers must pay a monthly subscription that starts at 69 € (about $80) and can cost up to $1,000+, but they also pay a reduced commission fee that can range from 2-8% depending on the package chosen. As you can see in the table below, the dealer’s commissions in % are higher than the 6.5% paid by individual sellers.